UK: Dorset Cereals aims to boost Proper Porridge listings

By Dean Best | 13 November 2012

Dorset Cereals is looking at securing listings for its new Proper Porridge line at Morrisons and Asda.

The UK firm launched Proper Porridge last month and the range is on sale at Tesco, Sainsbury's and Waitrose.

The range includes raspberry and gingerbread lines. The porridge has an RRP of GBP2.49 for ten sachets.

Sectors: Cereal, NPD & innovation

Companies: Morrisons, Asda, Tesco, Sainsbury’s, Waitrose

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UK: Dorset Cereals aims to boost Proper Porridge listings

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