UK: Dorset Cereals launches ‘flaked’ cereal line
By: just-food.com | 3 June 2009
UK muesli maker Dorset Cereals has launched a range of flake based breakfast cereals.
Tasty Fruit and Fibre are the first recipes from Dorset Cereals to contain bran flakes, the company said today (3 June), along with toasted barley, wheat flakes and a mix of dried fruits.
Tasty Fruit and Fibre is available in two recipes: Exotic Pineapple and Papaya with Toasted Coconut and Delicious Dates, Almonds and Plump Jumbo Raisins.
"Health conscious customers are looking for a high fibre cereal with natural ingredients but they don't want to compromise on taste. These recipes give a lighter, tastier way to get all the goodness of fibre and bran flakes into your diet." said Kerry Fuller, senior brand manager at Dorset Cereals.
The cereals are available through Tesco and independent retailers with an RRP of GBP2.49 (US$4.11) for 500g.
Sectors: Bakery, NPD & innovation, Retail, Snacks
Companies: Tesco
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