UK: Dr. Oetker launches Onken ‘fruit’ campaign
By: just-food.com | 15 September 2009
Germany-based food company Dr. Oetker has launched a GBP500,000 (US$823,000) UK advertising campaign for its Onken Fruit Big Pot yogurt range.
For a three-month period, the campaign will employ three advertising routes to support its fruit, wholegrain and limited edition ranges.
The fruit advert will highlight the portions of fruit in Onken Fruit Big Pots, while the wholegrain creative will feature 'peach wholegrain' to promote the blend of five wholegrains contained in the pots.
A further advert that will run in October will feature Onken's latest limited edition launch - Onken Limited Edition Coconut.
Caroline Donnelly, senior brand manager of chilled for Dr. Oetker said: "Through the activity we hope to bolster our position as the UK's number one fruit Big Pot yogurt brand."
The campaign will target food publications such as Waitrose Food Illustrated and Sainsbury's Magazine, as well as women's magazines including She and Red. For the first time adverts will also appear across national newspapers and supplements including The Daily Mail and The Times Magazine.
Sectors: Dairy, Natural & organic, NPD & innovation, Retail
Companies: Waitrose
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