UK: Dr. Oetker launches portion-controlled pizza

By: just-food.com | 18 September 2008

Dr. Oetker has extended its Ristorante frozen pizza line with the addition of two smaller size pizzas.

The 16cm Ristorante Piccola pizzas are billed as "perfect as a small meal or for those with smaller appetites" and come in mozzarella and salami flavours.

The mozzarella pizza has 380 calories and the salami pizza has 370 calories.

Dr. Oetker Ristorante Pizzas are available at Tesco and Waitrose at a RRP of GBP2.59 (US$4.70) for a pack of two.

Sectors: Baby food, Chilled foods, NPD & innovation

Companies: Tesco, Waitrose

View next/previous articles

Currently reading -

UK: Dr. Oetker launches portion-controlled pizza

There are currently no comments on this article

Be the first to comment on this article

Related articles

Top stories on just-food this week

It was a tale of two retailers last week, two companies separated by the English Channel. Ailing French giant Carrefour posted weak 2008 figures and laid out plans to bounce back in 2009. Meanwhile, in the UK, Morrisons, buoyed by a robust 2008, outlined its blueprint for expansion.

UPDATE: UK: Wiseman talks up customer base

Robert Wiseman Dairies, the UK dairy group, today (11 March) pointed to the strength of its customer base despite seeing Tesco, its largest client, trim its milk supply deal.

MALAYSIA: Tesco focused on hypermarket growth

UK retail giant Tesco has said its expansion efforts in Malaysia remain focused on growing its hypermarket operations.

Read more on this hot issue

Just the Answer - Goodfella's pizza

The economic downturn in the UK has seen consumers shun eating out for eating in and pizza has benefited. Goodfella's, the best-selling frozen pizza brand, has undergone a major relaunch in a bid to stave off growing competition in the sector. In this month's Just the Answer, Dean Best speaks to Goodfella's senior brand manager David Wilson about the brand's bid to stay ahead of the pack.

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page