Mini Os

Mini Os

Free-from specialist Dr. Schär is launching Mini Os gluten- and wheat-free biscuits as part of its DS-Gluten Free brand in the UK.

Mini Os sandwich a vanilla filling between two chocolate flavoured biscuits. The products have a 12-month shelf life and contain no gluten, wheat, egg or preservatives.

The biscuits are being launched in Sainsbury's on Sunday (28 September) with an RRP of GBP1.20 (US$1.94) for a nine-biscuit package, the Italy-based company said.

Mini Os will sit alongside other biscuits in the DS-Gluten Free portfolio including custard creams.

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DS-gluten free adds extra crunch with the NEW Mini Os biscuit

DS-gluten free, the gluten free biscuit brand leader, is delighted to announce the launch of the delicious Mini Os into its popular gluten and wheat free biscuit portfolio.
With a staggering 92% of UK adults regularly indulging in sweet snacks and over half of UK households now buying into the free from category, DS-gluten free expects this new option to be welcomed by the 20% of gluten free consumers eating biscuits on a daily basis.

Exclusively available in 115 Sainsbury's stores from 28 September, the Mini Os sandwich a soft, creamy, vanilla filling between two mouth-watering chocolate flavoured biscuits. With a 12 month shelf life, and containing no gluten, wheat, egg or preservatives, this crunchy treat meets a number of gluten free consumer demands and comes in a nine biscuit foil tube for £1.20*.

Drawing on over 30 years' experience in gluten free foods, DS-gluten free has used its unparalleled expertise to develop this exciting addition to its biscuit portfolio. Bradley Grimshaw, Commercial Director of DS-gluten free, comments: "Our top selling biscuit range has experienced a significant growth in sales over the last year, so we are confident that this new addition will prove to be popular amongst consumers."

The DS-gluten free Mini Os will sit alongside popular consumer favourites DS-gluten free Custard Creams, Chocolate Fingers, and Rich Tea. "This Oreo inspired biscuit will appeal to both adults and children alike," adds Bradley. "We are investing in a targeted marketing and PR campaign to raise consumer awareness of this new product through both social and traditional media."

Original source: Dr Schar