Duchy Originals, the UK organic firm set up by the Prince of Wales almost 20 years ago, has revamped the packaging for its range of products.

The company's biscuits line will be the first of the portfolio to implement the new look, which will be on shelves from March.

The new packaging will be rolled out across the range by the end of the year, the company said today (9 February).

CEO Andrew Baker said: "Our new look and feel conveys our passion for food that 'is good, does good and tastes good'. It will not just talk up our commitment to sustainable food and farming but also highlight the fact that all our profits are donated to charity through The Prince's Charities Foundation."

Among other changes to the range, Duchy is also planning to introduce new biscuits, including organic hazelnut and cranberry.