UK: Duerr's targets home-baking market with latest jam range
Duerr's has launched a new homebaking jam range
UK jam maker Duerr's has launched the first flavour of a range of bake-stable jams in a bid to target the home-baking market.
The rhubarb and custard flavoured jam has been "specially developed for domestic ovens and is ideal for making tarts, roly poly and sponge puddings." It has been in development for over 12 months and aims to retain a "smooth and glossy" consistency when cooked.
The jam is also suitable for use straight from the jar.
It is available in 340g jars with a planned RSP of GBP1.49 (US$1.67). The range will consist initially of rhubarb and custard, blackcurrant and liquorice and blueberry and bubblegum.
Marketing director Richard Duerr said: "This is the age of the baker. But while one in seven of us are going bonkers on a weekly basis for firm bottoms, the market - until now - lacked a bake stable jam to deliver results to the standards exacted by our country of skilled enthusiasts. Our home baking jam not only responds to that demand but, with its purposefully inventive flavours, appeals to the experimental spirit of British bakers."
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Duerr’s is set to increase penetration in the home baking market with the launch of Rhubarb and Custard, the first in a range of bake stable jams.
Specially developed for domestic ovens and ideal for making tarts, roly poly and sponge puddings, Duerr’s perfected the formula over 12 months, working with scientists based at Reaseheath College, Cheshire, to develop a jam that retains a smooth and glossy consistency when cooked.
The first run was snapped up by bakers within three hours. As subsequent demand caused the Duerr’s website to temporarily crash, the family-owned jam makers has announced they will release an additional run via the website to plug the gap ahead of roll-out to supermarkets and independents.
Created by the UK’s oldest family own jam makers, the jam is also suitable straight from the jar. Its eclectic flavour and easy-to-spread texture provides a must-try filling for sponges and cakes.
The home baking jam is available in 340g jars with a planned RSP of £1.49. The range will consist initially of Rhubarb & Custard, Blackcurrant & Liquorice, and Blueberry & Bubblegum and will ideally be sold in the home baking aisle.
Richard Duerr, Marketing Director, says: “This is the Age of the Baker. But while one in seven of us are going bonkers on a weekly basis for firm bottoms, the market - until now - lacked a bake stable jam to deliver results to the standards exacted by our country of skilled enthusiasts. Our home baking jam not only responds to that demand but, with its purposefully inventive flavours, appeals to the experimental spirit of British bakers.”
The Manchester-based jam maker, established in 1881, is well known for creating exciting products; most recently celebrating Valentine’s Day with a cheeky Aphrodisiac Jam, the first product to be sold exclusively via their website, and the world’s most expensive marmalade, costing £5,000 for a 1kg jar. This year they launched their first branded peanut butter, in smooth and crunchy.
Original source: Duerr's
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