What do Wasabi Powder, Excess Barking Formula, Mistletoe, St. John's Wort, Bac'Uns, Guatemalan Gold (Organic Coffee), Lavender Essential Oils, Cream of Mushroom Soup, Jamaican 'Jerk' Blend, Orange Peel and Menthol Crystals have in common? They are all products available on the new Frontier Natural Products Co-op website. After 24 years in the natural products industry, Frontier Natural Products Co-op is proud to bring its nearly 5,000 products closer to the consumer through its newly updated website at www.frontiercoop.com, which debuts today. This is Frontier's first venture into e-commerce, as the company adds a shopping option to its well-visited consumer information website.

"Our goal is to bring natural products and healthy foods to people who do not have access to a natural food or health food store," states Sue McCarthy, Frontier's Manager of E-commerce. "Whether they are people who don't have a store near them, are shut-ins, or are just looking for a convenient way to get a great selection of products, we hope to meet their needs at frontiercoop.com. We've made shopping for natural products easy, efficient and affordable."

The site provides shoppers with weekly specials and great prices on products in the following categories: Baking & Cooking, Herbs & Supplements, Coffee & Beverages and Aromatherapy. The Baking & Cooking section offers the highest quality products, including culinary herbs and spices, spice blends, organic baking flavors, organic herbs and spices, soy products, and cooking accessories. Herbs & Supplements provides a comprehensive selection of organic herbal supplements to the consumer, along with homeopathic products for children, adults and even pets. The Coffee & Beverages section makes Frontier 100% Certified Organic Coffee--the best organic coffee from around the world--available to everyone, roasted to order. And for those looking to energize, relax or romanticize, the Aromatherapy section delivers 100% pure organic essential oils.

Frontiercoop.com is easily navigable for web pros or first-time e-commerce shoppers. The site is fully secured, with privacy protected. All credit card transactions are encrypted using state-of-the-art SSL technology to make sure shoppers' credit card information is safe. Frontier guarantees that information collected on its site will not be sold or used for other purposes.

In addition to providing products on-line, frontiercoop.com is a great site for gathering information on a variety of topics related to natural products, such as endangered medicinal herbs, organics and environmental causes. Visitors can also learn more about Frontier Natural Products Co-op, from its history to its products, as well as its unique cooperative business structure. Frontier's dedication to the environment and social responsibility is evident the site's features on the Frontier Organic Research Farm, the Tamborapa Pueblo Hydroelectric Project (Peru), the Tayrona Visitors (Colombia), and our efforts to help the people of Nicaragua and Turkey recover from natural disasters. The site also provides links to the sites of the National Center for the Preservation of Medicinal Herbs, Bioneers, United Plant Savers, American Community Gardening Association, and the Organic Trade Association websites.

Adam Strauss, VP of Marketing for Frontier, says, "This updated frontiercoop.com gives people the information they are seeking and a great selection of products to keep their families -- and the environment -- healthy. It adds an exciting new dimension to our business."

Frontier Natural Products Co-op, based in Boulder, Colo. and Norway, Iowa, distributes products on-line through frontiercoop.com, as well as nationally and internationally through natural products markets, health food stores, groceries, drug and gift stores, and mass merchandisers. Frontier offers a full line of natural and organic products, including 100% certified organic coffee, natural remedies, packaged culinary herbs and spices, baking flavors, bulk herbs and spices, and 100% pure essential oil aromatherapy products. Frontier's goal is to provide consumers with the highest quality organic and natural products, while supporting and promoting socially responsible business practices, organic agriculture and environmental activities. Frontier's dedication to quality and organic agriculture is manifested through the company's Quality Assurance Lab, Organic Research Farm and the National Center for the Preservation of Medicinal Herbs. For more information, check out the website at www.frontiercoop.com.