CHINA: EBLEX developing "sophisticated" Chinese strategy

By Katy Askew | 14 November 2012

EBLEX, the organisation for the English beef and sheep industry, has said it plans to develop a "more sophisticated" approach to marketing its products in China to build on its presence in the country.

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EBLEX, the organisation for the English beef and sheep industry, has said it plans to develop a "more sophisticated" approach to marketing its products in China to build on its presence in the country.

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