CAGE: Ebro acquisitions to boost business
By Dean Best | 29 March 2011
![]() |
Ebro upbeat on acquisition prospects |
Ebro Foods' two planned acquisitions in the rice sector will be a "new step forward" for the Spanish food group, the company's chairman and CEO has insisted.
Antonio Hernandez Callejas said Ebro's moves to buy Australian rice processor Ricegrowers and the rice assets of fellow Spanish food maker SOS Corporacion Alimentaria - deals that are both yet to be finalised - would benefit the business.
Speaking at the Consumer Analyst Group Europe (CAGE) conference in London yesterday (28 March), Callejas said Ricegrowers, which trades as SunRice, was a strong business.
"SunRice is a very powerful business which is very complimentary to us," Callejas said.
Ebro announced its move to acquire SunRice in November in a A$600m (US$613.8m) deal. However, the transaction remains subject to approval by the SunRice shareholders. Last month, SunRice said Ebro had improved its offer through a guarantee to buy all the medium-grain rice grown in Australia at the benchmark price of California rice for seven years, up from five previously.
SunRice shareholders will vote in May on whether to accept Ebro's offer.
Callejas, meanwhile, said Ebro's move to buy SOS's rice assets was set to be "completely finalised" this week.
The company has also moved to take a 10% stake in SOS for EUR50m, an investment that Callejas said would give Ebro the ability to "look and see" how the olive oil sector develops.
The core business of SOS, which has undergone restructuring as the group has looked to boost profits and focus on core activities over the last two years, is in olive oil and brands including Bertolli and Carbonell.
Ebro is focused on rice and pasta but Callejas said the company is looking to grow its presence in adjacent categories like pasta sauces. The Ebro chief also said the company was looking to branch out into areas like ready meals and frozen foods.
Sectors: Canned food, Cereal, Condiments, dressings & sauces, Dried foods, Mergers & acquisitions
Companies: Ebro Foods, SOS Corporacion Alimentaria, Bertolli
View next/previous articles
29 Mar 2011 -
29 Mar 2011 -
Currently reading -
CAGE: Ebro acquisitions to boost business
29 Mar 2011 -
29 Mar 2011 -
Related research
Apps and social media strategies in healthy foods and beverages key lessons and case studies
They’re the fastest-moving, biggest bandwagon in global marketing and branding – but are social media more than just the “shiny new object in the room”, as a senior executive put it? With their low-cost compared with traditional advertising, and thei...
Sauces,Dressings and Condiments Market in Australia - Product Launch Almanac 2010
Datamonitor’s Sauces, Dressings and Condiments market in Australia – Product Launch Almanac 2010 provides a complete guide to new product launches in Australian sauces, dressings and condiments market since January 2010, This report includes detailed...
Frozen Meals - US - September 2010
With annual sales in the billions of dollars, frozen meals have come a long way from the so-called TV dinner era. They are no longer used solely by single white males and can now be found on many families’ dinner tables. The category offers a variety...
Related articles
Read more on this hot issue
Industry sets stall at CAGE analyst conference
Leading lights from the food industry - including Heinz, Nestle, Danone and Unilever - present to analysts at the second Consumer Analyst Group Europe - or CAGE - conference. just-food brings you all the news and views exclusively from the conference.












There are currently no comments on this article
Be the first to comment on this article