GERMANY: Ebro Puleva's acquisition of Kraft rice brands gets antitrust approval
By just-food.com | 8 September 2003
Spanish food group Ebro Puleva has said its €21m (US$23.3m) acquisition of US food giant Kraft Food's retail rice brands has been given the go-ahead by Germany's antitrust authorities. The proposed sale includes the reis-fit brand marketed in Germany and Austria and ris-fix sold in Denmark, which have combined revenues of over €27m.
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Spanish food group Ebro Puleva has said its €21m (US$23.3m) acquisition of US food giant Kraft Food's retail rice brands has been given the go-ahead by Germany's antitrust authorities. The proposed sale includes the reis-fit brand marketed in Germany and Austria and ris-fix sold in Denmark, which have combined revenues of over €27m.
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