UPDATE: Ebro sees sandwich boost from Roland Monterrat buy
Ebro has acquired French sandwich firm Roland Monterrat
Ebro Foods has said the acquisition of French sandwich firm Roland Monterrat will help it get ahead in a category in which it is struggling to grow market share.
The Spanish group launched sandwiches in France under local brand Panzani last year. It has however struggled to capture growth in a what it believes is a competitive segment, dominated by local players Sodebo and Daunat.
"We launched sandwiches through our French business Panzani which also sells rice, and premium fresh pasta. We've been looking to continue growth in fresh products and sandwiches is a particularly profitable part of the business," an Ebro spokesperson told just-food.
Ebro yesterday announced the acquisition of Roland Monterrat, which sells its sandwiches and Croque-Monsieur products in French supermarkets, from majority shareholder MBO Partenaires and other minority investors.
"We lacked the expertise and knowledge and needed the know-how that a company like Roland Monterrat brings, to help us get ahead of competitors," the Ebro spokesperson added.
- 2017: three major drivers of M&A strategy
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- 2017 - what will shape the UK food sector?
- Could BRF's Turkey move pave way for OneFoods IPO?
- Premier Foods issues profit warning
- UK's Bakkavor plays down IPO "speculation"
- Ferrero insists Nutella not pulled from shelves
- Lindt sees FY sales acceleration on Europe growth
- Unilever sets packaging target