As global output of soybeans rises, so farmers need to seek innovative applications for their product to prevent prices going into freefall. Edible colouring crayons may be part of the solution. Soybean output is set to surge in Latin America over the next few years, and the market is in danger of weakening. Farmers in major producing countries are thinking laterally to make sure there is still a thriving market for their products, and many of these new applications are in the non-food sector.