eDiets.com, Inc. (OTC BB:EDET), the leading subscription-based online diet, fitness and counseling center located at www.eDiets.com , today announced the appointment of David Schofield to president and chief executive officer, and to the company's Board of Directors. David Humble, eDiets.com's founder and majority shareholder, continues as Chairman. Schofield comes to eDiets.com from Rexall Showcase International, the direct sales division of Rexall Sundown, Inc., where he served as president and COO since 1997 as well as a member of the Board of Directors of the Direct Selling Association and The Direct Selling Education Foundation. With sales in excess of $800 million, Rexall Sundown is the largest nutritional company in the United States and recently became an indirect wholly owned subsidiary of Royal Numico N.V. (