Germany-based e-commerce solution provider for the food industry efoodmanager has launched a new product line. Its new "private e-commerce solutions" offers bespoke e-commerce solutions for food industry companies using efoodmanager's own software.

The solution was piloted with Markant AG, one of Europe's largest trading cooperatives. Markant managing director Henry Taubald agreed the group's objectives had been successfully met within the agreed timescales and budgets. The Markant project had taken eight months and resulted in a fully functional e-commerce platform for the cooperative group.

The efoodmanager offering provides its customers with consulting and planning advice as well as implementation and integration.