USA: eFruit International signs strategic alliance with Bureau Veritas
eFruit International, creator of online marketplaces for buyers and sellers of agricultural commodities, announced today a partnership with Bureau Veritas, a worldwide leader in Quality, Health and Safety, and Environment (QHSE) services.As a result of the alliance, registered users of eFruit's JuiceMarketplace and FreshMarketplace will have the option of securing Bureau Veritas' onsite quality assurance services via the Internet. Bureau Veritas provides independent, third party verification of product specifications and customized QHSE services, reassuring online buyers that the product they are purchasing maintains the level of quality promised during negotiations."Bureau Veritas is recognized worldwide as a leader in inspection, certification, and testing services for perishable products," eFruit International President Gordon Hunt said. "Our member companies will now have easier access to these necessary services, helping to generate a higher level of trust between our buyers and sellers."With this agreement, Bureau Veritas adds eFruit International to its growing list of business-to-business e-partners. eFruit is the first food-related e-partner with Bureau Veritas."We have been providing trusted inspection services for buyers and sellers around the world for over a century," said Mariano J. Beillard, Business Development Manager for the International Trade Division of Bureau Veritas North America, Inc. "Our partnership with eFruit allows us to reach both existing customers more efficiently, as well as new customers who are introduced to us through the eFruit system."
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