US: Ehrmann creates Mixim Greek yoghurt for US market
Ehrmann is launching a new range of triple-dip Greek yoghurts in the US
German dairy group Ehrmann has created a Greek yoghurt brand, Mixim, for the US market.
Mixim will roll out this month, initially in Arizona, California and Nevada, as Ehrmann looks to tap into booming demand for Greek yoghurt in the country.
The company said the product's three compartments - one for yoghurt, plus two flavours - would help it stand out from the competition.
Chris Solly, CEO of Ehrmann's US arm, said: "Our heart-shaped container with its three separate chambers is the first difference you'll notice. Then you peel back the lid and see that our creamy Greek fat-free yogurt comes with two perfectly paired toppings that can be added a little at a time or all at once.
The yoghurts will come in six flavours: Cherry and Chocolate Curls; Raspberry with Dark and White Chocolate Curls Take-me-away tropical: Mango Pineapple with Coconut & Almonds; Honey with Coconut & Almonds Fruity-crunchy: Strawberries with Granola; Blackberry Pomegranate with Granola & Dried Fruits.
Mixim retails for $1.89 and will be available at Bashas, Safeway and Albertsons in the three states.
Distinctive heart-shaped container gives consumers a new way to enjoy Greek yogurt… and permission to play with their food.
Greek yogurt has never been so good or so much fun. New Ehrmann MIXIM™ is the only Greek yogurt with a double-dip of flavorful fun. Packaged in a distinctive heart-shaped container, each serving of creamy, smooth plain MIXIM Greek yogurt is paired with two topping combinations to let consumers create their own taste sensations. MIXIM will be available at retail locations in California, Arizona and Nevada in January 2014.
"MIXIM is a fresh and exciting way of enjoying Greek yogurt…your way," said Chris Solly, CEO of Ehrmann USA. "Our heart-shaped container with its three separate chambers is the first difference you’ll notice. Then you peel back the lid and see that our creamy Greek fat-free yogurt comes with two perfectly paired toppings that can be added a little at a time or all at once. Our MIXIM yogurt delivers all the nutritional benefits of a traditional Greek yogurt, but is a lot more fun, and can be enjoyed in numerous ways".
With six flavors, there’s a MIXIM to match every food mood:
Decadent and dessert-like: Cherry and Chocolate Curls; Raspberry with Dark and White Chocolate Curls Take-me-away tropical: Mango Pineapple with Coconut & Almonds; Honey with Coconut & Almonds Fruity-crunchy: Strawberries with Granola; Blackberry Pomegranate with Granola & Dried Fruits MIXIM fat-free Greek yogurt is made with Cultured Pasteurized Grade A Milk (Live cultures: Lactobacillus Bulgaricus, Streptococcus Thermophilus, Lactobacillus Acidophilus). Each 5.3-oz MIXIM container is approx. 150 calories and delivers at least 10g protein. MIXIM retails for $1.89 and will be available at Bashas, Safeway and Albertsons in California, Nevada and Arizona.
MIXIM is a proud partner of and contributor to the The Children’s Heart Foundation http://www.childrensheartfoundation.org.
For additional information visit (http:www.ehrmann-usa.com) or call 855-99-MIXIM (6-4946). Socialize with MIXIM on Facebook, Twitter and Instagram (http://www.facebook.com/EhrmannUSA, https://twitter.com/EhrmannUSA andhttp://instagram.com/ehrmannusa).
ABOUT EHRMANN USA Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years experience in the industry. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Bavaria’s Oberschönegg in Allgäu, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and a three-generations-old family recipe to create MIXIM, its new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, innovation, and family values.
Original source: Ehrmann
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