ISRAEL: Elite and Kellogg mull JV
Should Elite and Kellogg establish a form of cooperation, "Elite will in fact compete with its ice cream partner Unilever. Last month Unilever purchased the American company Bestfoods, which controls Israeli company Telma (Tami), currently the leading manufacturer of breakfast cereals in Israel. The value of the breakfast cereals market in Israel is estimated at US$70m. Kellogg's cereals, currently distributed in Israel exclusively by Alex Agencies, hold a 20% share of the market, which boasts annual growth of 12%.
The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more p...
Dairy company Alaska Milk Corp has been appointed as distributor of Kellogg products in the Philippines starting this month, according to the Philippine news organisation Balita....
US cereal maker Kellogg has reported 16% earnings growth for the first quarter and said it expects full-year earnings at the high end of its previous forecast....
Unilever Bestfoods, part of Anglo-Dutch consumer goods giant Unilever, has just opened a European innovation centre for sauces and condiments in Dijon....
Unilever Bestfoods is talking to agencies about handling a relaunch of its Colman's mustard and sauce brand, according to trade magazine Marketing....
US ice cream maker Ben & Jerry's, owned by Anglo-Dutch consumer goods giant Unilever, has said it is introducing three new flavours of ice cream made with Fair Trade coffee....
UK sugar and sweeteners company Tate & Lyle has signed a North American licensing agreement with Alleggra Foods Limited, producer of a full function soy based egg alternative....
Kraft's decision to offload its fruit snacks division is understandable in the context of the comestibles giant's restructuring process. However, the real winner here is more likely to be Kellogg, whi...
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