UK: Ella's Kitchen re-launches chilled range
By Michelle Russell | 15 January 2013
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A five-week television campaign will accompany the launch |
UK baby food firm Ella's Kitchen has re-launched its range of yoghurts, fromage frais and rice puddings with increased real fruit content and an additional variant.
The yoghurts and fromage frais now contain 20% real fruit and will include a Stir Me Up Raspberry Rice Pudding. The range will launch in Tesco, Asda, Ocado and Waitrose stores this month.
A five-week television campaign will accompany the re-launch.
Sectors: Baby food, Chilled foods, Dairy, NPD & innovation
Companies: Tesco, Asda, Ocado, Waitrose
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