USA: eMac Gives Mcdonald's Franchisees an E-break
In a move that could profoundly alter the multibillion-dollar fast-food industry, a new Internet procurement site designed for McDonald's Corporation's 27,000 franchises is almost ready to serve, according to an exclusive story in today's issue of BtoB. The site will be launched by eMac Digital, a company founded in June 2000 and jointly owned by McDonald's and Accel-KKR Internet Co. The as-yet-unnamed procurement hub is the first to target the fast food restaurant industry, which is among America's largest and most profitable.
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