Emmi buys Italian dessert maker

Emmi buys Italian dessert maker

Emmi has acquired premium Italian speciality dessert maker Rachelli for an undisclosed sum.

The deal will allow Emmi to reinforce its position in the European market for Italian speciality desserts, strengthening its expertise in a niche category, the Swiss dairy group said today (1 July).

Rachelli has operations in "more than a dozen countries", Emmi said. It produces ice cream, frozen desserts and chilled products, such as tiramassu.

The company emphasised there is a "great deal of crossover" between Rachelli and the firm's A-27 business, which Emmi acquired in 2011. Emmi said it plans to "unlock synergies" and increase distribution power. However, Rachelli will continue to operate largely on a stand-alone basis.

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Emmi acquires Italian dessert manufacturer Rachelli

A boost for the international dessert business Lucerne, 1 July 2013 - Emmi has signed a purchase agreement for Rachelli, a company based in Pero Milano, Italy.

Rachelli manufactures and markets top-quality speciality desserts, which are sold in more than a dozen countries. This acquisition will allow Emmi to reinforce its position as a leader in the European market for Italian speciality desserts and to strengthen its expertise in a niche market with steady growth.

Emmi is keen to consolidate its position in the growing niche market of Italian speciality desserts. The focus is on the company's key European markets and the acquisition of Italian dessert manufacturer Rachelli, number 3 in Italian speciality desserts, is an important step towards achieving this.

Urs Riedener, CEO of Emmi, commented: "Rachelli has an excellent reputation as a manufacturer of high-quality Italian desserts and is an excellent fit with Emmi. The acquisition will allow Emmi to strengthen its position as a leader in the European market leader for Italian speciality desserts".

A tradition of exquisite desserts The company, which was founded in 1935 by Ermenegildo Rachelli, began its success story in the ice cream business, before branching out into frozen dessert specialities. Since the 1970s, Rachelli has also been manufacturing chilled products such as tiramisu. The company generates annual sales of around 25 million Euros and, like A-27 S.p.A., which is also owned by Emmi, specialises in the production and sale of desserts that stand for premium indulgence. Rachelli's core product portfolio consists primarily of traditional speciality desserts, including tiramisu, panna cotta and profiteroles. In addition to this product range, Rachelli also manufactures sorbets and ice creams, including some made of organic ingredients.

Exploiting growth potential Emmi's latest acquisition will allow it to strengthen a key area in its product portfolio, further boost its expertise in the field of desserts and consolidate its position in Europe in the growing sector of Italian dessert specialities.

Rachelli has outperformed the dessert market in terms of growth in recent years. The company's products are primarily sold through the retail trade in more than a dozen countries and are very well positioned in Emmi's key markets.

As there is a great deal of crossover between the key markets of Emmi, A-27 and Rachelli, it will be possible to unlock synergies and increase distribution power. With its customer contacts in over 60 countries, Emmi will have a beneficial effect on Rachelli's growth.

Rachelli brand to remain Emmi is acquiring Rachelli, including the 85 members of staff. Following the acquisition, the desserts will continue to be produced in the Milan region and Rachelli will continue to operate largely independently in the market. The management team will remain in the company and will continue to apply its knowledge of the dessert segment for the benefit of Rachelli.

The parties have agreed not to disclose the purchase price. The transaction is subject to approval by the relevant competition authorities.

Original source: Emmi