SWITZ: Emmi emphasises "Swissness" in brand revamp
By: Dean Best | 3 August 2010
Emmi today (3 August) outlined plans to "reposition" its brand portfolio under its namesake umbrella brand and to highlight the "Swissness" of its products.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Emmi today (3 August) outlined plans to "reposition" its brand portfolio under its namesake umbrella brand and to highlight the "Swissness" of its products.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
SWITZ: Emmi to take full control of Molkerei Biedermann
Swiss dairy group Emmi is to take full control of local sector player Molkerei Biedermann, it said today (5 January).
The just-food management briefing - M&A in 2010 - a timeline, part II
As we headed into September, there was uncertainty about the prospects for M&A activity, with analysts at KPMG suggesting the value of deals in the food, drink and consumer goods space in the second quarter stood at just under US$19bn - down from the $49bn of deals recorded in the first three months of the year. However, the last months of 2010 saw a number of key pieces of M&A - notably the merger of Greencore and Northern Foods - and deals signed to see PepsiCo buy Wimm-Bill-Dann and a private-equity consortium by Del Monte Foods.
Best bits: PepsiCo's possible new targets, Premier's probable Quorn sale
PepsiCo led the M&A news in food last week with the announcement of its plan to buy Russia's largest dairy group, Wimm-Bill-Dann. Who could be next on PepsiCo's radar?
Market research related to this article
Dairy Food in Switzerland to 2013
This databook provides key data and information on the dairy food market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This r...













