US: Emmi eyes US growth with Cypress Grove Chèvre buy

By just-food.com | 20 August 2010

Emmi said it plans to continue its growth in the US cheese market

Emmi said it plans to continue its growth in the US cheese market

Swiss dairy giant Emmi has acquired California-based Cypress Grove Chèvre in a bid to strengthen its position in the US cheese market.

The firm said yesterday (19 August) that it has also increased its minority stake in CASP (Contract Aseptic & Specialty Packaging) in Penn Yan, New York, to 100%.

CASP specialises in contract manufacturing of aseptic milk products and forms an important pillar in Emmi's fresh products business in the US.

Emmi said it plans to continue its growth, focusing in particular on the Italian, German, Austrian, UK and US markets, and that the acquisition of Cypress Grove is an "important step in this direction".

Based in Arcata, California, Cypress Grove Chèvre is a US manufacturer of ripened goat's cheese specialties in the premium segment.

Urs Riedener, CEO of Emmi, said: "Cypress Grove Chèvre's premium cheese specialties will be an ideal complement to our US product range. The expanded product line will allow us to strengthen our position in our largest foreign market, the US."

Emmi will finance the acquisition and the complete takeover of CASP using current funds and credit lines.

No financial details of either deal have been disclosed.

Sectors: Dairy, Mergers & acquisitions

Companies: Emmi

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US: Emmi eyes US growth with Cypress Grove Chèvre buy

There is currently 1 comment on this article

This is an excellent step forward in the company's strategy of becoming 'a big fish in a small pond' instead of the other way around - which would have been esay to do in the US! Emmi has clearly chosen to become a significant player in the speciality and international cheese and dairy segment. Very wise. Maybe one day, with a credible basis, it could still make the jump to the mainstream...

Maybe it should try that strategy in the UK too? Now that Rachel's has gone, there are not many acquisitive routes to becoming a mainstream player. To grow organically would involve significant and ongoing marketing investments. Very risky.

By the way, did anyone see the headline in 'The Grocer': "Emmi snaps up US rival"? Somebody obviously didn't get it... It brightened up my day, though.

Wink

 

TheFoodAnalyst.com said at 5:15 pm, August 20, 2010

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