UPDATE: ITALY: Emmi to "unlock potential" of Rachelli
Emmi to feed Rachelli into sales network
Swiss dairy group Emmi hopes to unlock the potential of Rachelli following its acquisition of the Italian dessert maker, which was announced this morning (1 July).
Emmi has entered into an agreement to acquire Rachelli from the Rachelli family for an undisclosed sum. The company said the move would complement its existing product portfolio - particularly its A-27 Italian dessert business.
Emmi said it expects to capitalise on the acquisition by taking advantage of cross-selling and synergy opportunities between Rachelli and A-27.
"Rachelli largely distributes its products via the retail trade. Potential expansion of distribution is part of the in-depth analysis [that resulted in the acquisition]," a spokesperson for Emmi told just-food. "The acquisition by Emmi will reveal additional growth potential. The products will benefit from Emmi's strong position for Italian specialty desserts in Europe."
A-27 is distributed in more than 25 countries, producing premium private-label desserts, as well as products under the Bonta Divina brand. The business's largest markets are France and Italy, where Bonta Divina is a market leader, a spokesperson for Emmi told just-food. Rachelli is present in "more than a dozen" countries its largest international markets are Germany, Italy, Austria and Australia.
"Belonging to a larger company with a good international network like Emmi helps to develop additional growth potential," the spokesperson emphasised.
Emmi is yet to determine into which markets it will expand Rachelli. "This decision will be subject to a thorough analysis," the spokesperson said.
Emmi has bought a 25% stake in US-based yoghurt firm Siggi's as the Swiss dairy group looks to dip its toe into the country's fast-growing yoghurt sector....
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