Easibake manufacturer Evron Foods has announced plans to invest almost GBP3m (US$5.97m) in growing sales and profitability over the next three years.

"This is an important strategic investment for us in terms of product innovation and the services that we provide to our customers," MD Morris Evans said. "It will also enable us to develop other business opportunities that we have identified for our expertise in quality chilled and frozen bakery products."

The company said it is targeting sales growth of 44% over the next 12-months. It is increasing its marketing spend to raise the profile of the Easibake brand. 

"The driving force behind this investment is our commitment to offer existing and potential customers the innovative products they want to meet market demand for new and different tastes together with a responsive service. We offer products that deliver the freshest flavour and are in tune with today's demand for convenience," Evans commented.

Evron Foods is an independent privately-owned company focused on the manufacture and marketing of quality frozen and chilled bakery products for the retail, foodservice, wholesale and food-processing market sectors.