US snack firm Popchips has appointed former Kettle Foods CEO Paul Davis as its new CEO.

Davis succeeds co-founder and chairman Keith Belling and co-founder and president Patrick Turpin at the head of Popchips, which does business in the US, Canada and the UK.

His background includes over 16 years of experience in the snack industry. It also includes nearly 14 years at PepsiCo's Frito-Lay arm, where he served as chief customer officer and then president of Frito-Lay in Canada. Davis, who started his career at Procter and Gamble, also served as president of North America for Starbucks.

Belling, who will continue to serve as chairman for the company, said observing Kettle's strong team dynamic and rich culture, he was confident Davis was the "perfect choice".

"Paul's record of achievement combined with his leadership, operating experience, passion for great brands and innovation make him the ideal candidate to lead Popchips into the future."

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san francisco - january 9, 2014 - popchips today announced that former kettle ceo and consumer products veteran, paul davis, will take over as ceo of the award winning popped snack company.

davis was most recently the ceo of coinstar/redbox, where the company quadrupled its revenues and earnings under his leadership. in his new role, davis will focus on taking popchips to the next level and capitalize on the fast growing better-for-you 

snacking segment.

davis succeeds co-founder and chairman, keith belling, as ceo, and co-founder and president, patrick turpin, who are excited about bringing on someone of paul's caliber to
continue to grow popchips. both belling and turpin will remain actively involved as founders with belling serving as chairman, remaining focused on the company's global strategy.

"paul's record of achievement combined with his leadership, operating experience, passion for great brands and innovation make him the ideal candidate to lead popchips into the future," said keith belling, co-founder and chairman of popchips. "paul's success transitioning from the founder at kettle while embracing and building on kettle's rich culture and team dynamic, further assured us he was the perfect choice."

davis's background includes over 16 years of experience in the snack industry, including serving as ceo of kettle foods and nearly 14 years at frito-lay where he served as chief customer officer and then president of frito-lay in canada. davis, who started his career at procter and gamble, also served as president of north america for starbucks.

"i've been a huge fan of popchips since they launched and created the popped category. the brand has a tremendous following and i look forward to working with the
team to further enhance its position as one of the leading brands in the better for you snack category," said paul davis. "you can't walk down the snack aisle without seeing the impact popchips has had on the category. i'm thrilled to be joining the team and helping take the
brand to the next level."

davis will oversee all popchips operations, including the u.s., canada and u.k., where he will build on the brand's great success while nurturing the company's culture of innovation, continue building strong retail partnerships, and execute even more creative marketing campaigns.

popchips are now available at over 30,000 retailers across north america and the u.k., including whole foods, safeway, target, kroger, wegmans, loblaws, waitrose, sainsbury's, tesco and costco, and other independent and specialty chains, as well as on amazon.com. for more information on popchips, visit popchips.com or
popchips.co.uk.

Original source: Popchips