Former Unilever executive Chuck Green has been named vice president of sales at Weetabix's business in North America.

Green, who has held previous marketing roles at Unilever Ice Cream North America and Ben & Jerry's Homemade, will play an "integral" role in the continuing growth of Weetabix North America, the company said yesterday (14 October).

Prior to joining Weetabix, Green served as president and CEO of Indiana-based Traders Point Creamery. He has also held the position of senior vice president of strategic development and vice president of sales for Unilever Ice Cream North America on behalf of the company's Good Humor and Ben & Jerry's brands.