ITALY: Ferrero Rocher ditches advertising agency
Italian food producer Ferrero has parted company with the London advertising agency Banks Hoggins O'Shea/FCB, which was responsible for promoting its Ferrero Rocher chocolates. Banks Hoggins O'Shea/FCB has found it impossible to live up to the success of the "Ambassador" campaign that was the brainchild of its predecessor on the account. That advert saw an unidentified ambassador offering Ferrero Rocher chocolates to guests at a reception. It became one of the most familiar adverts of all time but was dropped in 1999 when Ferrero decided it was time for a more modern slant.
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