FRANCE: Ferrero sponsors Rouen sports arena
By Sam Webb | 22 November 2011
 |
Ferrero has added to its French sport sponsorships with the Kindarena in Rouen |
Ferrero has signed a ten-year deal for the naming rights of a new sporting arena in the French town of Rouen.
The 6,000-seat stadium, which will host national and international basketball, gymnastics, martial arts, volleyball and handball, will be called the Kindarena, after the confectionery giant's Kinder brand.
The EUR500,000 (US$675,000)-a-year deal will also see the main hall of the EUR54.2m Kindarena, which will be completed in September 2012, emblazoned with the red and white colours of the Kinder brand.
The deal was signed last week (16 November) between the Urban Community of Rouen-Elbeuf-Austreberthe (CREA), which is building the stadium, and Ferrero France.
"This is a major step in the history of our company. We have always placed respect for communities and development of territories in which we operate at the heart of our concerns. This partnership is a way to support the region and contribute at a national level", Ferrero France CEO Frederic Thil said.
The chocolatier also sponsors the French national basketball team and a basketball team in Rouen.
Sectors: Advertising & labelling, Confectionery, Snacks
Companies: Ferrero
View next/previous articles
22 Nov 2011 -
22 Nov 2011 -
Currently reading -
FRANCE: Ferrero sponsors Rouen sports arena
22 Nov 2011 -
Related research
Datamonitor's Ferrero - SWOT Analysis company profile is the essential source for top-level company data and information. Ferrero - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary...
Ferrero Group in Packaged Food - World
Recession in Western Europe has exposed Ferrero’s weakness, not least its bias towards core markets. How it rebounds depends on the success of new emerging market, distribution channel and product innovation strategies....
Ferrero Group in Packaged Food (World)
Recession in Western Europe has exposed Ferrero’s weakness, not least its bias towards core markets. In response to the macroeconomic market environment and industry consolidation in confectionery, the company embarked on a, although still purely org...
Related articles
Best bits: Looking outwards to the emerging markets
Investing in emerging markets carries risk but FMCG companies need to act faster to gain a presence in what will be the economic powerhouses of tomorrow. And for all the uncertainty over Western markets - or perhaps because of it - food manufacturers continue to eye countries from China to Chile with interest.
BRICs and beyond: Ferrero investment shines light on Mexican confectionery market
Confectionery giant Ferrero last month announced plans to invest US$190m in the construction of a production facility in Mexico.
There are currently no comments on this article
Be the first to comment on this article