INSIGHT: Finsbury CEO admits promotions will continue
By: just-food.com | 30 September 2009
Finsbury Food Group expects to continue its promotional activity over the next six months even after a year when the UK cake and bread maker had to promote its products more than it wanted to, its chief executive has said.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Finsbury Food Group expects to continue its promotional activity over the next six months even after a year when the UK cake and bread maker had to promote its products more than it wanted to, its chief executive has said.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: just-food’s week in words
With spring in the air, food makers in Europe and the US seemed in buoyant mood this week. Finland's Fazer Group claimed "more confidence" in 2010 and Switzerland's Orior insisted that the improved economic environment meant that the time is "right" to launch an IPO. In the US, Kroger and ConAgra Foods both suggested that the competitive environment and pressure on pricing was easing. Meanwhile, PepsiCo insisted that healthy products were profitable products as it unveiled plans for product reformulation.
On the money: Finsbury focuses on cost cuts, marketing
UK cake maker Finsbury Food Group has focused on improving efficiency in order to offset lower sales and higher costs, while also increasing its investment in product development and marketing, the group's MD and chief executive told just-food this afternoon (23 March).
UK: Finsbury profits stable as sales slide
UK cake maker Finsbury Food Group has posted stable first-half profits despite seeing sales slide during the period.
Market research related to this article
Company Financials: Weight Watchers International, Inc.
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
UK Retail Briefing - Food Focus - February 2010
UK Retail Briefing is a monthly briefing providing news and analysis that includes company results, store openings, cross-border moves, M & A activities, executive changes and property developments....
