Florette hopes croutons will attract new consumers to category in UK

Florette hopes croutons will attract new consumers to category in UK

Salad producer Florette has added croutons to its portfolio in the UK through a tie-up with local food group Symington's.

The companies have developed "duo-flavoured" croutons, which Florette claimed was a category first.

"Croutons are very much a part of the salad occasion; by entering the crouton market, we are able to offer consumers a point of difference and excite them with a new style of product," Florette commercial director Sandy Sewell said. "We anticipate the launch of our duo-flavoured croutons will help to attract new customers to the category and entice regular salad eaters to try something new and different."

The two lines - red pepper and sweet basil, plus Italian cheese and sundried tomato - come in 75g bags and have a recommended price of GBP1.20 (US$2.01).