UK: Florette launches year-round salad growing facility
Florette has launched a year-round salad growing facility
Florette has launched what is claimed to be the UK's first year-round salad growing operation.
The operation, known as Angflor and based in East Anglia, cultivates babyleaf salad varieties exclusively for Florette, including lambs lettuce, rocket, ruby chard and Florette PepperCress.
Poly tunnels provide protection from the elements and allow year-round growing, reducing the need for European imports and helping to provide "fresher and higher quality leaf" to British shoppers by reducing the time taken from field to supermarket shelf.
Neil Sanderson, managing director for Florette's operations in the UK and Ireland, said: "The vision that drives our category-leading business forward, is to be the hallmark of the freshest and finest quality products, so it is vital that our grower network is as efficient and sustainable as possible to ensure that we can deliver this superior freshness and quality 100% of the time.
Patrick Bastow, managing director of Angflor, added: "Last year, Florette identified that climate change was the key challenge facing UK salad growers. The development of Angflor therefore provides confidence to growers that there is a bright and sustainable future ahead for horticulture in this country."
One of the UK’s leading salad players, Florette, is celebrating the creation of the first all-year-round salad grower operation in the UK, which will bolster the salad specialist’s national network of growers and support UK horticulture.
The operation in East Anglia, known as Angflor, is jointly developed by Florette and salad experts Jepco Marketing; it cultivates popular babyleaf salad varieties exclusively for Florette, including lambs lettuce, rocket, ruby chard and Florette PepperCress.
Thanks to state-of-the-art poly tunnels, which provide protection from the elements, growers at Angflor are now able to grow popular leaves all year round, reducing the need for European imports and saving up to 36,000 lorry miles each year. It also helps to provide a fresher and higher quality leaf to British shoppers by reducing the time taken from field to supermarket shelf.
The operation at Angflor is currently 11 hectares and will be extended over the coming years to an eventual 40 hectares.
Patrick Bastow, Managing Director of Angflor said: “Due to the UK climate, babyleaf salad can usually only be grown during the summer months, so this development heralds significant changes for the UK grower industry. Last year, Florette identified that climate change was the key challenge facing UK salad growers, with changeable weather patterns and rainfall levels impacting upon their businesses. The development of Angflor therefore provides confidence to growers that there is a bright and sustainable future ahead for horticulture in this country”.
Angflor, which supplies its leaves exclusively to Florette, will help the company to increase the percentage of key ingredients it sources from the UK, in line with the brand’s aim to reduce its environmental impact and become more sustainable.
Florette UK and Ireland Managing Director Neil Sanderson explains: “The vision that drives our category-leading business forward, is to be the hallmark of the freshest and finest quality products, so it is vital that our grower network is as efficient and sustainable as possible to ensure that we can deliver this superior freshness and quality 100 per cent of the time.
“This development of protected cropping will allow all year round cultivation of materials we presently have to import, so not only meeting our commitment to reducing our environmental impact by reducing the distance leaf has to travel, but also increasing the freshness and security of our supplies.
“Florette, as part of the Agrial Group - an agricultural cooperative with its roots in farming - is committed to encouraging and developing excellence in agricultural practice. Last year, we secured the LEAF Marque logo across our products, providing the guarantee that our business - and the growers we use - operate in an environmentally responsible way and the new Angflor operation will be a showcase for these standards.
“Angflor represents a new approach for Florette in the UK and we are really excited about the opportunities this will bring in terms of innovation, freshness and sustainability.”
Original source: Florette
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