US: Flowers closes Earthgrains, Sara Lee deal

By Katy Askew | 27 February 2013

US baker Flowers Foods has purchased the royalty-free licenses to use the Sara Lee and Earthgrains brands in California from Groupo Bimbo.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

US baker Flowers Foods has purchased the royalty-free licenses to use the Sara Lee and Earthgrains brands in California from Groupo Bimbo.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Quote, unquote: just-food's week in words
A selection of quotes and insight from last week's news.

Editor's choice: the highlights on just-food last week
Fonterra again dominated the headlines as it grappled with the fall-out of the botulism scare. Import bans mounted and a senior executive resigned. Elsewhere, Heinz announced its first cuts since the takeover of the business, Campbell Soup Co. announced talks to sell a clutch of European assets and US group Pinnacle Foods snapped up Unilever's Wish-Bone dressings business.

On the money: Flowers eyes new markets before bakery reopenings
Flowers Foods will look at new markets for its enlarged portfolio of bread brands to boost volumes before it considers reopening the former Hostess Brands bakeries it acquired earlier this year.

Market research related to this article

Sara Lee Foodservice in Packaged Food (USA)
Sara Lee Foodservice is now solely focused on bakery products and chilled processed meat....

Ambient Meat Market in United States to 2016
The report presents detailed data on consumption trends in the Ambient Meat category in United States, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Meat se...

Chilled Raw Packaged Meat - Processed Market in United States to 2016
The report presents detailed data on consumption trends in the Chilled Raw Packaged Meat - Processed category in United States, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution channels, p...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page