US: Flowers to open former Hostess plant

By Dean Best | 10 October 2013

Flowers needs capacity to meet demand, it said

Flowers needs capacity to meet demand, it said

US baker Flowers Foods is to re-open a plant formerly owned by rival Hostess Brands, which was wound down earlier this year.

Flowers said the facility in Henderson, Nevada, will start production later this year. The site was closed in November when Hostess Brands started liquidation proceedings. Flowers snapped up the facility - and other Hostess assets - in July.

"As we've said since acquiring the Hostess assets this past summer, our plan is to open bakeries as we need additional production capacity to meet market demand," Flowers president and CEO Allen Shiver said. "Henderson is strategically located to help us continue to build market presence in this region."

The bakery will employ 60 staff and produce Flowers' Nature's Own brand for customers in southern Nevada and parts of California.

Hostess Brands has returned to the market under new owners at Hostess Brands LLC. The Hostess snack cake business, including the Twinkies, HoHos and Ding Dongs brands, was sold to private-equity investors Metropoulos & Co. and Apollo Global Management in June. Brands have returned to US shelves and the new owners have said they plan to invest in the bakeries that manufacture the products. Plans are underway to open another bakery, the new company's fifth, next year.

Show the press release

Flowers Foods Announces The Opening Of Flowers Baking Co. Of Henderson, LLC In Late 2013

THOMASVILLE, Ga., Oct. 9, 2013 /PRNewswire/ -- Flowers Foods (NYSE: FLO) announced today that Flowers Baking Co. of Henderson, LLC in Henderson, Nev., will begin production late this year. The bakery was closed in November 2012 when Old HB, Inc. (formerly Hostess Brands) began liquidation. Flowers Foods acquired the Henderson bakery and other former Hostess assets in July 2013.

"As we've said since acquiring the Hostess assets this past summer, our plan is to open bakeries as we need additional production capacity to meet market demand," said Allen L. Shiver, president and chief executive officer of Flowers Foods. "Henderson is strategically located to help us continue to build market presence in this region."

When in production later this year, the Henderson bakery, which will operate as a subsidiary of Flowers Foods, will employ 60 people. It will produce Nature's Own, the #1-selling bread brand in the U.S., for markets in southern Nevada and parts of California.

About Flowers Foods Headquartered in Thomasville, Ga., since its first bakery was opened by the Flowers family in 1919, Flowers Foods, Inc. today is one of the largest producers of packaged bakery foods for retail and foodservice customers in the United States. Flowers currently operates 45 bakeries that produce a wide range of bakery products. Among the company's top brands are Nature's Own and Tastykake. Learn more at www.flowersfoods.com.

Original source: Flowers Foods

Sectors: Bakery

Companies: Flowers Foods, Hostess Brands

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