Arla Foods has strengthened its control over the dairy brand Anchor in the UK after Fonterra, the New Zealand dairy giant, opted to sell its stake in a venture between the two groups.
Fonterra has sold its 25% stake in the business to Arla, which said today (20 November) that it would now look to develop the Anchor brand.
"Anchor is a very strong, successful, brand in the UK and it is a good business in which to invest," Arla Foods UK chief executive Peter Lauritzen said.
"The butter, spreads and margarine market is a key category for Arla and this is a logical step for us to take this brand forward and develop it further in the UK."
Under the deal, Arla said Fonterra would supply the Danish dairy group with bulk butter for the Anchor brand and own-label products in the UK.
Arla also holds the rights over Anchor packet butter and aerosol cream in Europe.
Sectors: Commodities & ingredients, Dairy
Companies: Fonterra, Arla Foods
View next/previous articles
20 Nov 2009 -
Currently reading -
DENMARK/NZ: Fonterra exits UK venture with Arla
20 Nov 2009 -
20 Nov 2009 -
Related research
Arla Foods Amba - Packaged Food - World
Euromonitor International's Arla Foods Amba Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the travel and tourism market. The report provides a strategic evaluation of the company, examines ...
Premium Company Profile: Arla Foods amba
Introduction Arla Foods amba (Arla) is one of the leading players in the European dairy industry with 9,480 members producing 8,592 million kilo grams (kg) of milk a year. Arla operates sales offices in 24 countries and production facilities in 11 c...
Company Financials: Arla Foods amba
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
Related articles
UPDATE: UK: OFT “pushing ahead” with dairy price fixing probe
The UK's Office of Fair Trading insisted this afternoon (30 April) that it is "pushing ahead" with its probe into competition in the UK dairy market between 2002 and 2003.
There are currently no comments on this article
Be the first to comment on this article