CHINA: Fonterra invests in Chinese milk supply
By: just-food.com | 2 February 2010
Dairy giant Fonterra is investing in two more dairy farms in China in a bid to improve the quality of the raw milk supply in the country.
Philip Turner, MD of Fonterra China, said that the move will allow the New Zealand-based dairy group to capitalise on the quickly developing Chinese dairy market as the current supply of high-quality fresh milk is unable to keep pace with demand.
“We are looking to help grow a safe, secure and sustainable milk supply in China in order to meet this demand and expand our customer base,” he said.
According to Fonterra, China is set to become the world’s largest dairy market in the next few decades and is forecast to experience double-digit annual growth over the next 10 years.
Fonterra currently operates one piolot farm in Hangu, established in 2007. Turner said that the success of the company's operations there has demonstrated that Fonterra can successfully produce “New Zealand standard milk” in China.
“We are confident that with further investment in good technology, people and high quality genetics, we can replicate this model on further farms. This will complement our New Zealand milk supply and help us better meet the needs of our key customers, who are increasingly looking for local sourcing capability.”
Fonterra has identified several possible sites for the new farms in Hebei Province and will consider partnering on the investment. However, Turner said Fonterra would want to have full management of the farms.
“It is important that we keep the next two farms in close proximity to Tangshan Fonterra Farm in order to achieve efficiencies in transport, milk supply and Fonterra management.”
The group aims to complete final long-term lease agreements by mid-2010.
Each of the new farms is planned to be of similar size to Hangu, with around 35 hectares of land and around 3300 milking cows.
Sectors: Dairy, Emerging markets
Companies: Fonterra
View next/previous articles
2 Feb 2010 -
Currently reading -
CHINA: Fonterra invests in Chinese milk supply
2 Feb 2010 -
2 Feb 2010 -
Related research
Ice cream in New Zealand to 2012
This databook is a detailed information resource covering all the key data points on Ice cream in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to ...
Dairy food in Hong Kong to 2012
This databook is a detailed information resource covering all the key data points on Dairy food in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2...












There are currently no comments on this article
Be the first to comment on this article