USA: Anxious consumers drive headlines: Food and beverage firms court the concerned
Recent news from America's food and beverage companies reveals an emerging trend: companies are beginning to take concerned consumers seriously, according to Promar International.Today's revelation of "unlawful" genetically modified corn in taco shells adds fuel to the growing biotech controversy, putting Kraft on the defensive as it tries to reassure consumers about the safety of its products.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- The key questions for digital strategists in 2017
- Have food promotions reached tipping point?
- ABF on Brexit, M&A and grocery - interview
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- General Mills jobs to go in business revamp
- Japan's Nagatanien buys Chaucer Food Group
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund