UK: Food Doctor launches popped Crisp Thins
Food Doctor launches Crisp Thins
Health food group the Food Doctor has launched a range of crisp snacks, Crisp Thins, in the UK.
The line is made from corn and soy and contains 25% more protein and 8% more fibre than potato crisps, Food Doctor commercial director Paul Wynn told just-food today (7 November).
The range is also pressure popped, meaning that - at 99 calories per 23g bag - it typically contains less fat than baked or fried varieties.
Crisp Thins are available in four flavours: mild korma, sweet chilli, spicy chipoltle and hot wasabi. Wynn said that the line will initially be available in independent outlets, such as health food stores.
The company is, however, working to secure listings with the UK's retail multiples and is in discussions with the supermarket chains, Wynn confirmed.
"It may well go into the major grocery trade in February or March," Wynn said.
- Unilever must "speed" response to consumer trends
- Premier Foods CEO expects UK supermarket rebound
- Briefing: The risks and rewards of e-tail in China
- Why US diet guidelines should consider environment
- What the analysts say: Unilever's mixed 2014
- Tootsie Roll CEO Melvin Gordon dies at 95
- McCain to close Grobbendonk plant in Belgium
- Jobs to go at FrieslandCampina cheese plant
- Lifeway Foods CEO denies sale talks
- Unilever revenues disappoint as food sales fall
- The Sugar Backlash and its Effects on Global Consumer Markets
- 10 Key Trends in Food, Health and Nutrition 2015
- The Future of Retailing in the UK to 2017
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- Meat Substitutes Market - Global Trends, Forecasts up to 2019