US: Food industry image takes a battering
By Joel Ceausu | 1 June 2007
The US food and beverage industry's positive image is under threat with consumer disaffection resulting from heavy media coverage of health and nutrition related issues. An Ipsos survey shows declining goodwill towards the sector as consumers cite obesity, trans-fats, contamination and marketing to children as what they have recently seen, heard or read about leading firms.
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The US food and beverage industry's positive image is under threat with consumer disaffection resulting from heavy media coverage of health and nutrition related issues. An Ipsos survey shows declining goodwill towards the sector as consumers cite obesity, trans-fats, contamination and marketing to children as what they have recently seen, heard or read about leading firms.
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