UK: Food industry pledges to push fruit and veg
Industry to back fruit and veg
UK food retailers will add more lines to their produce sections and manufacturers will put more fruit and veg in ready meals, the country's government has announced.
The moves come as part of the industry's so-called "public health responsibility deal" with the Government to tackle obesity in the UK.
UK retailer The Co-operative Group, one of 16 companies to have signed up to the pledge, said it will use promotions to encourage consumers to eat more fruit and veg.
A spokesperson said: "We will target customers who aren't spending money on fruit and vegetables and offer them money-off coupons on fresh, frozen and canned fruit and vegetables to encourage purchase. This follows a recent trial, which resulted in a significant increase in redemption rates - 20% higher than for other, more typical money-off coupon campaigns, highlighting a real appetite among our customers for fruit and vegetables."
The Responsbility Deal was introduced in 2010 and has seen the UK government work with the food industry and other stakeholders to draw up policy to encourage consumers to exercise more and eat more healthily.
The policy is based on the concept of "nudging", where consumers are encouraged to live more healthily, and avoids introducing regulation to ban products or restrict consumer choice. Policy is developed by five networks that include representatives from the industry, the voluntary sector and the public health field.
Fonterra is ranked in the top 20 among dairy players. However, this is due for the most part to its strong presence in Australasia. The company is looking to diversify, investing in a China-based dair...
Dairy in Philippines industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descrip...
Dairy in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descripti...
The GM debate has re-emerged in the UK in the last couple of weeks with the news four major supermarket operators will allow their suppliers to use GM feed for poultry and eggs....
- Focus: Will Danone return to growth in dairy?
- Why Nestle is relaxed about the China "drag"
- Comment: Paying the price for eating healthily
- Focus: Why French retail deals could hit suppliers
- M&A Watch: Emmi shareholders should consider sale
- SIAL 2014: Premier in talks over US manufacturing
- Danone "eyes acquisition of Mead Johnson"
- Symington's acquires Tanfield Foods
- Heinz silent over Polish factory expansion talk
- Kellogg, Nestle slammed for "chaotic" salt policy