EU: Food majors sign GDA labels pledge

By Dean Best | 14 November 2012

Manufacturers have pledged to use common GDA labels

Manufacturers have pledged to use common GDA labels

Food manufacturers including Nestle, Mondelez International and Unilever have announced plans to "harmonise" the way they label the nutritional information for products sold in the EU.

Twelve companies, which also include Kellogg, Mars Inc and Ferrero, have made a pledge to use information on guideline daily amounts, or GDAs, in a "consistent" manner.

The companies said the move was a reaction to new EU rules on food labelling and added consumers would have "meaningful nutritional information" on products.

Labels will include calorie information on the front of packs, presented per 100 grams or millilitres in addition to per portion, the companies said. The calore information means manufacturers will have to alter some of the information they already provide. The changes will come in by the end of 2014, the manufacturers, which also include General Mills and Danone, said.

Today's (14 November) announcement came as FoodDrinkEurope, the industry association for manufacturers in Europe issued what it called a "renewed GDA labelling commitment".

FoodDrinkEurope president Jesus Sarafin Perez said: "In pledging this new commitment, manufacturers are encouraged in their efforts to provide simple, objective and factual information on pack across all markets in the EU, enabling consumers to better manage their individual diets."

However, the pledge from the 12 manufacturers and FoodDrinkEurope's commitment did not mention the use of traffic lights on nutrition labels. Campaigners argue traffic lights are clearer and easier for consumers to understand but critics, particularly within the food industry, argue the labels are a blunt instrument.

Last month, the UK government recommended food manufacturers and retailers use a mixed approach to nutrition labels, using GDAs and traffic lights. Its announcement followed moves by several UK retailers, including Tesco and Morrisons, to say they will use both methods of presenting nutritional information.

The UK's Food and Drink Federation, which represents food and soft drink manufacturers, has long favoured GDAs.

A statement issued by the FDF after the UK government's announcement fell short of embracing the hybrid system but said it would engage in further discussions with officials.

Sainsbury's, which introduced traffic light labels onto its own-label products in 2005, believe the industry should use one system.

Chief executive Justin King has called on the UK grocery companies to "put aside their differences" and introduce "universal" labelling.

Sectors: Advertising & labelling, Baby food, Bakery, Canned food, Cereal, Chilled foods, Commodities & ingredients, Condiments, dressings & sauces, Confectionery, Dairy, Frozen, Health & wellness, Ice cream, Meat & poultry, Natural & organic, Private label, Retail, Seafood, Snacks, World foods

Companies: Nestle, Mondelez International, Unilever, Kellogg, Mars Inc, Ferrero, General Mills, Danone, Tesco, Morrisons, Food and Drink Federation, Sainsbury’s

View next/previous articles

Currently reading -

EU: Food majors sign GDA labels pledge

There are currently no comments on this article

Be the first to comment on this article

Related research

Nestle USA, Inc.: Consumer Packaged Goods - Company Profile & SWOT Report

Canadean's "Nestle USA, Inc.: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot a...

Dairy in Venezuela

Dairy in Venezuela industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial...

Unilever: Proving that sustainability and profitability can coexist

Unilever is one of the world’s leading consumer goods companies. Recently it has added an additional focus to its operations, promoting sustainability within its business model. It has implemented major changes in terms of its research and developmen...

Related articles

UK: Mondelez brings Oreo manufacture to UK

Mondelez International is bringing the manufacture of its Oreo biscuits to the UK for the first time as part of an investment in its Sheffield production facility.

On the money: Mondelez to "fortify and expand" emerging market position

Mondelez International has said it will reinvest some of its profits in emerging markets in a bid to "fortify and expand" its position in those countries.

UK: Industry targets food waste, carbon with new pledge

Manufacturers including Nestle and Mars, as well as retailers like Sainsbury's and Marks and Spencer, have pledged to further cut food waste and carbon emissions in the UK.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page