USA: foodline.com hits the rocks
Back in October, just-food.com reported that foodline.com had shed 50 staff in a bid to cut costs (to read this article, click here). While these were mainly editorial and marketing staff, it now appears that the rest of the group's 100 employees have also been laid off. While the website itself is still live, operations have ceased and Lightfoot has filed for bankruptcy.
"Foodline.com was built for an accelerated growth strategy and required fresh infusions of capital to fuel such growth," said Lighthouse, but with the dotcom market in a sustained freefall, that funding became harder to secure.
Lightfoot is hoping that it will minimise losses by selling its suite of software solutions, but the climate for purveyors of online ordering software is looking more hostile by the day, so his hopes may well be vain.
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