USA: Foodservice providers and grocers could dictate the end of cattle branding
The practice of keeping track of cattle by branding them is under threat as retailers and restaurants encourage their suppliers to adopt more humane methods of animal husbandry. According to a report in the Omaha World-Herald, consumers are putting pressure on restaurant groups and retailers to prove their meat comes from animals reared in humane conditions, and the latter groups are in turn using their buying power to implement changes in how livestock are reared.
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