Family-owned Foster Farms, the largest poultry producer in the Western US, has launched a new series of advertising spots created specifically for the US Hispanic market. The new spots build upon the Foster Imposter campaign and include three new TV spots and two new radio spots adapted from TV. The radio spots are new, representing the first time Foster Farms has used radio advertising to target the Hispanic market. The TV spots began airing this week in eight California Hispanic markets along with their radio counterparts airing in Los Angeles.