AUS/CHINA: Freedom Foods strikes Bright Dairy production deal
Freedom said demand from China for "high-quality, value-added product" was on the rise
At its Pactum Dairy Group plant in Victoria, Freedom Foods will manufacture a line to be sold under one of Bright's brands in China.
"We will be supplying a high-quality Australian sourced dairy milk product under the Bright Dairy Excellence Plus Brand in China," MD Rory Macleod told just-food.
Asked if the deal would be the first of a number in China, Macleod said: "We are actively supporting other customers in China and south-east Asia for their specific dairy requirements, although a group such as Bright is clearly an important strategic customer."
Pactum Dairy Group recently commissioned a new A$45m UHT dairy beverage facility in Shepparton to manufacture "high value-added" dairy beverages for "key customers in China and SE Asia".
The facility has initial capacity for 100m litres of dairy milk production, with capability to be increased up to 300m litres in the longer term, Freedom Foods said.
"Australia has a unique advantage in the supply and manufacture of high-quality premium agriculture based foods. With increasing demand from markets in China and SE Asia for high quality value added product, Australia through companies such as Pactum, is well-placed to play an important role in this supply chain."
The success of Freedom Foods Group Limited has so far been due to rising the wave of concern around health issues, ranging from gluten intolerance to lactose intolerance to a preference for organic fo...
Freedom Foods Group Ltd aims to strategically focus on the food intolerance free from functional foods space and the broader health and wellness segment by leveraging its established brands, particula...
Chinese food giant Bright Food Group is reportedly planning to list its Australian unit, Manassen Foods, this year....
Following two years of slow or negative growth, breakfast cereals had 5% value growth in 2013 whilst volume grew by 4%. This was despite a long-term trend of Australian consumers, particularly the you...
Drinking milk products is growing by 4% in current value terms in 2013 up from the 3% growth experienced in 2012. Most of this growth is coming from categories outside of the mainstay of cow’s milk, t...
Snack bars had value growth of 2% in 2013, equal to the growth rate in 2012, although significantly down from the double digit growth of the two years prior. This double digit growth was largely due t...
- Comment: Nestle reacts to world of 3G and Buffett
- Why it is too early to call Unilever food revival
- France takes big step to uniform FOP labels
- What the analysts say: The verdict on Danone's Q1
- How will Flowers Foods grow in speciality bread?
- Unilever food, refreshment sales rise
- Organic food sales in US up 11% in 2014
- UPDATE: Danone CEO upbeat on 2015 growth
- Nestle sales rise on emerging markets, pricing
- Nestle in "exclusive" Davigel talks with Brakes