Materne adds to GoGo Squeez line with product for adults

Materne adds to GoGo Squeez line with product for adults

French group Materne has launched a line of adult fruit snacks in the US under its GoGo Squeez brand.

Materne said its Fast Fruit products, available in three flavours and sold in pouches, were targeted at the "on-the-go consumer".

The company launched its GoGo Squeez products in 2008 to give consumers the chance to consume fruit on the move.

Meena Mansharamani, MD of Materne's North American office, said 30% of GoGo Squeez's consumers were adults and the company wanted to develop a product for them.

Materne, part of French food firm Groupe MOM, set up a US office in New York last year.

Private-equity firm LBO France owns Groupe MOM. It acquired the company in 2010.

Show the press release

GoGo squeeZ™ Introduces Fast Fruit™ – A New Line of Adult Products – to Its Popular Snack Brand

Fruit Pouches Now Available for the Big Kid in All of Us to Enjoy

NEW YORK--(BUSINESS WIRE)--GoGo squeeZ, the makers of the leading, squeezable, re-sealable, spoon-free fruit in a pouch snack for kids is adding a new snack line to its popular brand of all-natural squeezable fruit products. Developed specifically with adults in mind, GoGo squeeZ introduces GoGo squeeZ Fast Fruit - a 100 percent fruit snack created in a larger pouch featuring sophisticated flavors, specifically for the adult on-the-go consumer.

“Fast Fruit is a new way that our grown up fans can enjoy the wholesomeness of our pouches through a unique product inspired by the big kid in them.”

GoGo squeeZ heard repeatedly from adults looking to celebrate their “inner kid” that they wanted a squeezable fruit snack that fit into their lifestyles. With this feedback came the birth of Fast Fruit which features the same all-natural, delicious ingredients GoGo squeeZhas become known for, but in a 4.2 ounce, full serving of fruit size for adults. Fast Fruit is offered in three completely new flavor combinations: Apple Peach Passion Fruit, Apple Mango Pineapple Banana, and Apple Raspberry Cranberry.

“Through research we found that thirty percent of GoGo squeeZ is consumed by adults eighteen years of age and older, so we set out to create something just for them with Fast Fruit,” says Meena Mansharamani, Managing Director of Materne North America. “Fast Fruit is a new way that our grown up fans can enjoy the wholesomeness of our pouches through a unique product inspired by the big kid in them.”

Like all GoGo squeeZ products, Fast Fruit is a spoon-free, no mess snack allowing fruit snack lovers to find a way to embrace their inner kid with a product reminiscent of their childhood. Containing only the best fruit available, these pouches offer pieces of fresh raspberries, peaches and bananas to provide quality taste and nutrients. At only 80 calories per pouch, Fast Fruit adds variety to GoGo squeeZ’s growing family of products.

GoGo squeeZ Fast Fruit follows on the launch of another new product line, GoGo squeeZ OrganicGoGo squeeZ Organic offers six delicious and squeezable fruit flavors that are certified USDA organic and currently available at Whole Foods stores nationwide.

GoGo squeeZ Fast Fruit is available at Target stores nationwide for a suggested retail price of $3.49 per 4-pack.

GoGo squeeZ and GoGo squeeZ Fast Fruit are made from 100% natural fruit with no added preservatives or flavors, and both are gluten-free, vegan-friendly, dairy-free and nut-free. Through a partnership with Cherry Growers Inc., a fruit processor in Michigan, GoGo squeeZ is working to use only apples and other fruits sourced straight from the U.S.

About Materne’s GoGo squeeZ

GoGo squeeZ all-natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through the sprinkler in the backyard. We believe in real fun foods that are easy, smart and fit into moms’ busy lives, giving them the freedom to say “yes” more often when their kids want a treat. GoGo squeeZ launched in the U.S. in June 2008 and was originally founded in France where it is known as Pom’Potes. Collectively Materne has sold more than 1.9 billion pouches to families around the world. Materne North America is headquartered out of New York City.

GoGo squeeZ products come in a re-sealable pouch that features a built-in straw, making it a no-spoon, no-mess way to enjoy fruit on-the-go. It is also all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. GoGo squeeZ is available in eight flavors (apple apple, apple cinnamon, apple banana, apple peach, apple strawberry, apple berry, apple mango, and apple cherry) and each pouch contains only 60 calories helping parents to feel confident about the food choices they make for their children and themselves.GoGo squeeZ Fast Fruit is available in three flavors catering to an adult appetite with each pouch containing only 80 calories.

Original source: GoGo Squeez