UK: French's launches Smooth & Spicy sauce in UK

By Katie Smith | 11 October 2011

The sauce will be available in most major supermarkets including Sainsburys, Tesco and Whole Foods Market, or online at Amazon with a RRP of GBP1.79 (US$2.80)

The sauce will be available in most major supermarkets including Sainsbury's, Tesco and Whole Foods Market, or online at Amazon with a RRP of GBP1.79 (US$2.80)

Owner of French's mustard brand, Reckitt Benckiser has launched its new Smooth & Spicy sauce in the UK.

The French's Smooth & Spicy sauce is hotter than French's Classic Yellow American mustard but not as hot as English mustard, the company said. It is free from artificial colours and preservatives.

A spokesperson for the company said the product is being rolled-out from the beginning of October and will be in stores by 5 November.

The sauce will be available in most major supermarkets including Sainsbury's, Tesco and Whole Foods Market, or online at Amazon with a RRP of GBP1.79 (US$2.80).

Sectors: Condiments, dressings & sauces, Multichannel, NPD & innovation

Companies: Sainsbury’s, Tesco, Whole Foods Market

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