Fresh Del Monte has opened retail outlets in Middle East

Fresh Del Monte has opened retail outlets in Middle East

Fresh Del Monte Produce is looking to tap into demand in the Middle East for convenience foods with new products and the launch of its own retail outlets.

The US group introduced Grab N'Go, a line of snacks and chilled foods, into Saudi Arabia and the UAE in the autumn and secured listings at retailers including 7-11, Carrefour and Geant.

The company has also developed a retail concept called Del Monte Fresh Market and has opened stores in the two markets in locations including shopping malls, airports and hospitals.

Speaking to just-food, a spokesperson for said the outlets sell "healthy fast food alternatives for people on the go".

Fresh Del Monte's expansion in the Middle East has also seen the company open a 20-hectare farm in Ras al Khaimah in the UAE that grows iceberg and romaine lettuce, broccoli, watermelon and strawberry. The company supplies the fresh-cut fruit and vegetables to major catering companies and for the salad bowls they sell in retail convenience stores.

The spokesperson said so far the range had been well-received. "The Middle East is a growing market. More and more people are interested in healthy eating solutions.

Fresh cut fruit and vegetables is a sector, she claimed, "growing year-on-year dramatically".

Show the press release
Del Monte Fresh Produce Company has proven success with leading retailers on category management projects, based on comprehensive market, consumer and customer specific data and insight.
Central to this is the commitment to the long-term, profitable growth of the categories in which Del Monte® operates.  
Since Del Monte's successful establishment of its regional headquarters for the Middle East and North Africa in the U.A.E. on 2007, it has pro-actively spread throughout the region starting with the Saudi Arabia market on 2010 in Riyadh and Jeddah, handling a large quantity of fresh produce. More recently, three new units were opened in Iraq, Turkey and Ukraine capitalizing on the massive fresh produce business opportunities available across the region.
Del Monte® has also recently started its operation of a 20-hectare farm in Ras al Khaimah, UAE on mid-2013 - growing iceberg and romaine lettuce melons, broccoli, watermelon and strawberry.
On its 8th participation, Del Monte® highlights the continuous business expansion with the launch of new product categories and line extensions; such as Grab 'N Go snacks, new foul medammes recipes, chopped tomatoes, among others.
Moreover, the Del Monte Fresh Market is showcased at Gulfood 2014.  This new concept is selling convenient yet healthy eating solutions while on the go. A wide range of high quality, fresh snack choices are offered: from ultra-fresh juices to fresh cut fruit salads, from freshly made gourmet sandwiches to fruit-based iced desserts.  Del Monte Fresh Market outlets are available at selected leading malls and airports across the KSA and UAE.
About Del Monte
Fresh Del Monte® is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Del Monte markets its fresh products worldwide under the Del Monte® brand, a symbol of product quality, freshness and reliability for more than 100 years.

Original source: Fresh Del Monte Produce