NETHERLANDS: FrieslandCampina awaits EU approval for cheese buys

By Poorna Rodrigo | 25 February 2013

FrieslandCampina has requested the European Commission's approval to acquire Mywo Food Group-owned cheese specialist Zijerveld & Veldhuyzen and its packaging unit Den Hollander Food.

"The acquisition will help FrieslandCampina to offer customers a more comprehensive cheese portfolio and package of services," a company spokesperson told just-food.

FrieslandCampina wants to strengthen its European position in the retail channel, as well as in wholesale and in export markets and Zijerveld is "active in these segments", the spokesperson said.

He added the company is determined to "keep its identity" while maintaining customer focus and short lines to key Dutch markets.

Pending approval, the deal will be finalised in the first quarter, the spokesperson said. He argued the deal would not create competition problems that might cause the Commission to oppose the deal.

In a note, the Commission stressed how Den Hollander Food also offers consultancy on cheese retail, storing and maturing, and tailor-made packaging services.

Indicating potential support for the deal, which it is regulating because the expanded company would sell across Europe, the Commission noted the acquisition would "expand the range of products and services offered [by FrieslandCampina], while creating efficiency improvements."

Sectors: Dairy, Mergers & acquisitions

Companies: FrieslandCampina, European Commission

View next/previous articles

Currently reading -

NETHERLANDS: FrieslandCampina awaits EU approval for cheese buys

There are currently no comments on this article

Be the first to comment on this article

Related research

Royal FrieslandCampina NV in Packaged Food (World)

FrieslandCampina generates most of its sales in the dairy category. The company has been expanding in the emerging markets, most recently with the acquisition of Alaska Milk Corp in the Philippines. The company has also been targeting the milk formul...

Competitive Landscape of the Hungarian Foodservice Industry: Market Profile to 2016

This report presents profiles of leading foodservice companies in Hungary. Details of the top companies active across the Hungarian foodservice industry are provided, together with the company’s major products and service and SWOT analysis (where app...

Drinking Milk Products in the Philippines

In 2012 Royal FrieslandCampina NV penetrated the Philippine market through the acquisition of Alaska Milk Corporation, one of the largest domestic dairy companies in the Philippines. Through this investment, Royal FrieslandCampina NV hopes to increas...

Related articles

CHINA: Beijing "wants 3-5 formula manufacturers" in consolidation push

The Chinese government reportedly aims to reduce the number of domestic infant formula manufacturers to between three and five companies with revenues of over CNY50bn (US$8.17bn) by 2018.

CHINA: Beijing ups supervision of formula sector

Chinese regulators have again signalled their intention to increase oversight of infant formula production in a bid to improve safety standards and build public confidence.

In the spotlight: The verdict from China's infant formula probe

International infant formula manufacturers are adjusting their business practices in China having been found guilty of price fixing. Multinational companies, which were the focus of an anti-trust investigation, say they have emerged from the probe with a "clearer understanding" of the regulatory framework in the country. However, some pundits suggest the probe must be viewed in the context of a wider government push to boost the domestic industry. Katy Askew reports.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page