INSIGHT: FrieslandCampina focuses on costs, brands
By: just-food.com | 1 September 2009
Netherlands-based dairy giant FrieslandCampina plans to continue to invest in its brands and remain focused on stripping costs out of the business amid declining demand for dairy products.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Netherlands-based dairy giant FrieslandCampina plans to continue to invest in its brands and remain focused on stripping costs out of the business amid declining demand for dairy products.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
NETHERLANDS: FrieslandCampina to close six plants
FrieslandCampina, the Dutch dairy group, has announced plans to close six plants as the company continues to rejig its business after last year's merger of Friesland Foods and Campina.
Market research related to this article
Royal Friesland Foods N.V. - SWOT Analysis
Datamonitor's Royal Friesland Foods N.V. - SWOT Analysis company profile is the essential source for top-level company data and information. Royal Friesland Foods N.V. - SWOT Analysis examines the company’s key business structure and operations, hist...
Global market review of probiotics – forecasts to 2013
Probiotics are the so-called ‘good bacteria’ which help to maintain a healthy balance of bacteria within the digestive system. The World Health Organization (WHO) defines probiotics as “live micro-organisms which, when consumed in adequate amounts, p...













